This course is for you if...

  • Your are managing a team of sales representatives

    You will get to know the fundamentals of the promotion of KIN Rx products. Please take a close look into chapter "KIN commercial strategy for RX products"

  • You are a Key Account Manager

    If you are responsible for the distribution of KIN products through a team of sales representatives or negociating with the pharmacy chain.

Course curriculum

    1. Laboratorios KIN as a company

    1. Opportunities within KIN portfolio

    2. Rx business

    3. OTC business

    1. Essential marketing materials

    2. Visual aid catalogue (example)

    3. Brochure (example)

    4. Prescription pad (example)

    5. Medical rep training

    6. Sample calculator

    1. Periodontal range: PerioKIN HA (Overview)

    2. Periodontal range: PerioKIN HA (USPs)

    3. Periodontal range: PerioKIN HA (Product positioning)

    4. Periodontal range: PerioKIN (Product overview)

    5. Periodontal range: PerioKIN (USPs)

    6. Periodontal range: PerioKIN (Product positioning)

    7. Periodontal range: KIN Gingival Complex (Product overview)

    8. Periodontal range: KIN Gingival Complex (USPs)

    9. Periodontal range: KIN Gingival Complex (Product positioning)

    10. Periodontal range: KIN B5 (Product overview 1)

    11. Periodontal range: KIN B5 (USPs)

    12. Periodontal range: KIN B5 (Product positioning)

    13. Sensitivity range: SensiKIN (Product Overview)

    14. Sensitivity range: SensiKIN (USPs & product positioning)

    15. Children care: FluorKIN Calcium Introduction

    16. Children care: FluorKIN Calcium Introduction

    17. Children care: FluorKIN Calcium (Indications)

    18. Orthodontic care: OrthoKIN Strawberry Mint

    1. KIN´s OTC strategy

    2. Point of sales management

    3. Planogram

    4. Price signance

    5. Marketing elements for the sales representative

    6. Online marketing strategy

    1. Whitening range: KIN whitening (Product Overview)

    2. Whitening range: KIN whitening (USPs & Product positioning)

    3. Oral mucosa: KIN Care (product overview)

    4. Oral mucosa: KIN Care (USPs)

    5. Oral mucosa: KIN Care (product positioning)

    6. Children care: FluorKIN Infantil (Introduction)

    7. Children care: FluorKIN Infantil (Introduction)

About this course

  • Gratis
  • 43 lecciones
  • 1 hora de contenido de video

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