This course is for you if...

  • Your are managing a team of sales representatives

    You will get to know the fundamentals of the promotion of KIN Rx products. Please take a close look into chapter "KIN commercial strategy for RX products"

  • You are a Key Account Manager

    If you are responsible for the distribution of KIN products through a team of sales representatives or negociating with the pharmacy chain.

Course curriculum

    1. Laboratorios KIN as a company

    1. Opportunities within KIN portfolio

    2. Rx business

    3. OTC business

    1. Essential marketing materials for the promotion

    2. Medical rep training

    3. Which brands should we promote by specialty

    4. Qualifying the medical file

    5. Guidelines to qualify the medical file

    6. Route planning

    7. Frequency of the call

    8. Good practices to define the frequency of the call

    9. Sample calculator

    1. Periodontal range: PerioKIN HA (Overview)

    2. Periodontal range: PerioKIN HA (USPs)

    3. Periodontal range: PerioKIN HA (Product positioning)

    4. Periodontal range: PerioKIN (Product overview)

    5. Periodontal range: PerioKIN (USPs)

    6. Periodontal range: PerioKIN (Product positioning)

    7. Periodontal range: KIN Gingival Complex (Product overview)

    8. Periodontal range: KIN Gingival Complex (USPs)

    9. Periodontal range: KIN Gingival Complex (Product positioning)

    10. Periodontal range: KIN B5 (Product overview 1)

    11. Periodontal range: KIN B5 (USPs)

    12. Periodontal range: KIN B5 (Product positioning)

    13. Sensitivity range: SensiKIN (Product Overview)

    14. Sensitivity range: SensiKIN (USPs & product positioning)

    1. Whitening: KIN Whitening (Overview)

    2. Whitening: KIN Whitening (Indications)

    3. Children care: FluorKIN Infantil (Introduction)

    4. Children care: FluorKIN Infantil (Indications)

    5. Children care: FluorKIN Calcium Introduction

    6. Children care: FluorKIN Calcium Composition

    7. Children care: FluorKIN Calcium (Indications)

    8. Orthodontic care: OrthoKIN Strawberry Mint

    9. Aphtas: KIN Care (Introduction)

    10. Aphtas: KIN Care (Formulae)

    11. Aphtas: KIN Care (Positioning)

    1. Probing

    2. Development

    3. Closure

    4. Closure example

About this course

  • Gratis
  • 46 lecciones
  • 1 hora de contenido de video

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