This course is for you if...

  • Your are managing a team of sales representatives

    You will get to know the fundamentals of the promotion of KIN Rx products. Please take a close look into chapter "KIN commercial strategy for RX products"

  • You are a Key Account Manager

    If you are responsible for the distribution of KIN products through a team of sales representatives or negociating with the pharmacy chain.

Course curriculum

    1. Laboratorios KIN as a company

    1. Medical rep training

    2. Qualifying the medical file

    3. Client Classification Template

    4. Route planning

    5. Frequency of the call

    6. Which brands should we promote by specialty

    7. Essential marketing materials

    8. Visual aid catalogue (example)

    9. Brochure example

    1. Periodontal range: PerioKIN HA (Overview)

    2. Periodontal range: PerioKIN HA (USPs)

    3. Periodontal range: PerioKIN HA (Product positioning)

    4. Periodontal range: PerioKIN (Product overview)

    5. Periodontal range: PerioKIN (USPs)

    6. Periodontal range: PerioKIN (Product positioning)

    7. Periodontal range: KIN Gingival Complex (Product overview)

    8. Periodontal range: KIN Gingival Complex (USPs)

    9. Periodontal range: KIN Gingival Complex (Product positioning)

    10. Periodontal range: KIN B5 (Product overview 1)

    11. Periodontal range: KIN B5 (USPs)

    12. Periodontal range: KIN B5 (Product positioning)

    13. Sensitivity range: SensiKIN (Product Overview)

    14. Sensitivity range: SensiKIN (USPs & product positioning)

About this course

  • Gratis
  • 24 lecciones
  • 1 hora de contenido de video

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